From MTV to Popular Hip Hop Stations, Groundwire Interrupts Teens with Answers to Life
Contact: Audra Jennings, 800-927-0517 ext. 104
MEDIA ADVISORY, Jan. 31, 2011 /
Christian Newswire/ -- Teens today can be overwhelmed searching for meaning amidst depressing hopelessness, negative self-image, and the pressure to be perfect. To meet the needs of hurting teenagers across the country, Groundwire, a current and innovative outreach, has become a ministry where teens find comfort, guidance, and answers delivered through multi-media communication.
Using a multi-pronged strategy, Groundwire leverages media and technology to meet teens exactly where they are -- viewing, listening, texting, or chatting -- and to invite them to voice their questions and struggles so they can find answers in the message of the Gospel. With a raw and real approach, the ministry builds its burgeoning impact through broadcasting that strategically places television and radio spots on secular stations. Teens listening to popular radio broadcasts or viewing favorite shows on networks like MTV, VH1, Cartoon Network's Adult Swim programming, and Comedy Central are interrupted by direct spots. These spots catch their attention, resonating with where they are today. Groundwire's targeted, authentic, and well-produced commercials are grabbing the attention of teens by the millions. Teens responding to the broadcast messages are invited to visit Groundwire's website where they can chat with a live spiritual coach available day and night, as well as find a collection of resources such as podcasts by Groundwire's founder and executive director, Sean Dunn, and daily devotionals.
Relevant topics, cutting-edge communication, the dynamic speaking and content of founder Sean Dunn, and powerful truths have made Groundwire a growing ministry. "Eighty-six percent of teens today believe in God, but don't believe God is loving," explains Dunn. "Even fewer believe that they are lovable. What would happen if those teens truly understood God's purpose for their lives and the hope and meaning he offers each one?"
What began on radio over seven years ago has now expanded to also include television. Groundwire is experiencing growth as the ministry cuts right to the heart of the issues teens are wrestling with today and invites them to a safe and honest conversation where they can find answers in the truths of God's word and in his love. Life-changing stories are received from teens of different backgrounds across the nation.
Groundwire has captured a unique opportunity to use mainstream media to "go into all the world" and reach an entire generation right where they are with the hope of the Gospel.
