Big Idea Entertainment - VeggieTales® to release brand-new princess themed DVD title: The Penniless Princess -- God's Little Girl that promotes Mercy Ministries as the featured non-profit organization.

Contact: Eve Annunziato, Mercy Ministries®, 615-831-6987, eannunziato@mercyministries.com

FRANKLIN, Tenn., May 2, 2012 /Christian Newswire/ -- Big Idea Entertainment, a leading studio and producer of children's and family programming, characters and brands, announced last week that they will release a brand-new DVD title, VeggieTales®: The Penniless Princess -- God's Little Girl, on August 11 and August 14, 2012 in Christian and general market stores respectively.

Big Idea Entertainment has teamed up with Mercy Ministries® to help hurting girls reclaim their lives. VeggieTales: The Penniless Princess -- God's Little Girl will feature a custom promotional video that highlights testimonials from Mercy graduates to drive donations to the ministry's Mercy 360 program, which allows supporters to play a vital role in restoring lives for less than $1/day. The Mercy 360 program takes its name from the ministry's multi-dimensional, "360 degree" approach, designed to address the whole person -- body, mind and spirit. Big Idea and Mercy Ministries want kids to know there is no hurt too big for God.

DVD Synopsis
Sweet Sarah Crew has everything a little girl could want -- a loving family, lots of friends and a closet full of frilly dresses! But when life takes a turn and Sarah goes from riches to rags, will she realize that her true worth lies not in what she has, but what she has in her heart? Find out in this inspiring new story from VeggieTales that reminds kids who they are in God's eyes.

About Big Idea Entertainment
Big Idea Entertainment is a leading studio and producer of children's and family programming, characters and brands. Big Idea's best-selling series VeggieTales® is a leading animated home video series in the US with moms of pre-schoolers*. Since 1993, VeggieTales® has sold 56+ million videos, 13 million books and more than 7 million CDs. For more information on Big Idea, visit: www.VeggieTales.com. *Spring 2011 Q-Score

About Mercy Ministries
Mercy Ministries' free-of-charge, voluntary, faith-based residential program serves young women from all socio-economic backgrounds, ages 13-28, who face a combination of life-controlling issues such as eating disorders, self-harm, drug and alcohol addictions, depression and unplanned pregnancy as well as women who have been physically and sexually abused, including victims of sex trafficking. Mercy has locations in Missouri, Louisiana, California, and Tennessee as well as 3 international affiliates in New Zealand, United Kingdom, and Canada. For more information visit: www.mercyministries.com.

For more information contact: Eve Annunziato, (615)831-6987 or eannunziato@mercyministries.com