Contact: Heather Cirmo, 213-864-6645, heather@440group.com

FAIRFAX, Va., May 2, 2012 /Christian Newswire/ -- Up until now, if you were in the market for a domain name to launch a website, you would be forced into doing business with companies who almost certainly have been profiting from the sale of domain names being used to spread pornography. With the launch of PurityNames.com, consumers and businesses finally have a family-friendly option.

Domain names are your address on the world wide web. If you have a great idea and want to turn it into a website, you can purchase a domain name through a domain registrar and build your website. Because of the highly automated nature of the process, nearly all domain name registrars allow people to register domains names for just about any purpose, no questions asked. But not PurityNames.com.

PurityNames.com Founder and CEO Jim Prendergast said, "What makes PurityNames.com different is that we refuse to profit from pornography. Period. Instead of doing business with a company that profits from activities that offend you, why not do business with someone who respects your morals and beliefs?"

Everyone who signs on with PurityNames.com must abide by the Purity Code of Conduct, which states you will not use the domain name for a website that will host or distribute pornographic content. "We will police the domains and websites registered and hosted with us to ensure that they are not used for pornography. If we find someone who has violated the Code of Conduct, we will immediately transfer your business elsewhere. We put principles ahead of profit. Purity is that important to us," said Prendergast.

It's easy to sign on with or switch to PurityNames.com. Just go to www.puritynames.com and with a few clicks of your mouse, you'll be signed on with the only family-friendly domain registrar. "Enjoy peace of mind knowing that you're doing business with a company that shares your values and align your economic decisions with your moral compass," said Prendergast.

For more information or to schedule an interview with PurityNames.com's Jim Prendergast, contact Heather Cirmo at (213) 864-6645 or heather@440group.com.