Contact: Helen Cook, 979-922-1880, 903-654-0938, Helen.Cook@PrimeStarPublicity.com

MORLEY, Mo., Aug. 2 /Christian Newswire/ -- Don't Follow the Herd: 7 Costly Mistakes People Make with Their Money…and How to Avoid Them by Tony Walker.

After interviewing thousands of hardworking Americans who blindly followed their investment advisor off a financial cliff, author and creator of The WorryFree Retirement® Tony Walker understands the fiscal worries that keeps them awake at night. He also knows how their portfolios are camouflaged with almost indecipherable fine print, taxed multiple times, and pilfered with almost diabolic cleverness to rob them of their savings and earnings. His new book, Don't Follow the Herd: 7 Costly Mistakes People Make with Their Money...and How to Avoid Them, written with the easy-to-read, impossible-to-forget allegory of cows being fattened for slaughter, exposes these common pitfalls and deceptions.

Through a modern parable, readers follow the adventures of Wally World as he embarks on what quickly becomes a nightmare career path as representative for "the Financial World" in order to avoid the dreaded "Poor House." Wally adopts all the trappings of a successful representative only to realize that his job -- to use other people's money to make more money for Marty Millionaire -- is in peril. In a panic, Wally aimlessly drives the countryside until he encounters Farmer Brown herding a queue of placid cows to the slaughterhouse. Farmer Brown becomes Wally's financial muse by dispensing twisted folksy wisdom, that when followed, misleads investors, reduces their earnings, lines Wally's pockets with profits and, in short, leads unwitting investors to a fiscal butchering. In parting, Farmer Brown delivers a cryptic warning that Wally hears and remembers but does not understand. Later, a financially successful but increasingly uneasy and discontent Wally against seeks out Farmer Brown's secret of true success -- to help people -- which also explains why Tony Walker has switched tactics, exposing the financial industry's best-hidden strategies for skinning the hide off investors.

Continuing with his allegory, among Walker's list of 7 costly mistakes are: repeatedly paying taxes on the same dollar; blindly trusting financial advice; eliminating the moneymaker; not having a spending plan; and more.

The author of 6 books, Tony Walker is well known for his weekly appearances on NBC affiliate WAVE3 TV (600 thousand listeners) in Louisville, KY, where he answers retirement questions.

(Don't) Follow the Herd
7 Costly Mistakes People Make with Their Money...and How to Avoid Them
Acclaim Press
Hardback, 144 Pages
July 2010

For a complimentary copy of the book contact:
Helen Cook
979-922-1880 or 903-654-0938
Helen.Cook@PrimeStarPublicity.com