Contact: Benita Bellamy, 240-305-4082

MEDIA ADVISORY, Sept. 29, 2011 /Christian Newswire/ -- One might recognize or define "substance" as a mass that occupies space; that which is solid and practical in character; a subject matter of thought or actual matter of a thing. But, for Orlando "Substance" Rodriguez, taking on the moniker stands for going beyond what the eyes can see - beneath the surface and dealing with what is real. "Regardless of what others see on the outside, we should have the Substance of Jesus Christ on the inside," he explains. "It's all about living life from the inside out versus living life from the outside in."

Known for his sincere passion for the Lord and ability to reflect this passion for Jesus Christ, Substance has in a short time developed a committed following that crosses genres from urban gospel to Contemporary Worship.

As a child, Substance didn't realize his musical gift, which is often the case with young people. "Everyone in my family can sing, write, and play instruments, so growing up I thought music was just something that everyone could do," explains Substance. "It wasn't until I got to high school that I realized that I might have something."

Substance continued developing his innate talents and found his music crossing cultural barriers. His fusion of sound was cultivated early as he was raised in the west suburbs of Grand Rapids, Michigan in a Puerto Rican household. His diverse upbringing had not only refined an instinctive flavor for a variety of music, but a comfort and passion for multi-cultural interaction. "The more we focus on God and our common goals of building His Kingdom, the easier it is to interact and bridge cultural divides," Substance states.

For his new project Turn The World Off, Substance has tapped the skills of producer Chuck Alkazian to capture his diverse styling and prolific songwriting talents. "The strength of this project is that it's being built on soul and melodic fusion and his vocal ability that exceeds the majority and a songwriting gift that can move people without saying more than the obvious," says Alkazian. Substance has also collaborated with some of the industries' most prolific and sought after songwriters -- Eddie Tucker, Steve Siler, Dwight Liles and Tony Wood.

Orlando "Substance" Rodriguez is a true administer of music that a listener can both feel and listen to with the anticipation of receiving an experience that will activate an atmosphere of expectancy and worship.