Contact: Jonathan Petersen, 616-322-1712
NASHVILLE, Sept. 7, 2012 /Christian Newswire/ -- With the end of the political conventions comes the official start of the 2012 US presidential campaign season, prompting feelings of angst among beleaguered citizens. According to Gallup research, 75% of swing state voters and 70% of all voters already can't wait for the election to be over. People say the divisive nature of increasingly negative political rhetoric produces feelings of anxiety, frustration, and confusion.
A separate campaign has begun online that offers reassuring daily solace in the form of specially selected Bible verses paired with stunning, original nature photographs -- available by email through election day. UPWORD 2012 (#UPWORD2012), is sponsored by God's Word In Action (@GodsWordnAction), the charitable giving program of Thomas Nelson Bibles (@NelsonBibles).
"Our UPWORD 2012 campaign offers anti-anxiety meditation in the form of daily Bible verses of assurance during this potentially discordant time in America," says Blake Aldridge, senior director of marketing. "Our hope is that, through these verses and beautiful nature photos, people will remember God is ultimately in control."
Visitors to the UPWORD 2012 website will engage with a PowerPoint® presentation consisting of vivid, original color photography of serene nature scenes combined with Scripture verses from the new Bible translation The Voice, as well as the New King James Version and King James Version. The presentation is capable of being embedded on other blogs and websites. Other available free resources include:
- The Voice New Testament
- The Expanded Bible New Testament
- Word of Promise (audio)
- computer screensavers and wallpaper
- blogger badges
- an email subscription service for automatic reception of UPWORD 2012 in email in-boxes
- a YouTube video of the presentation to share with others
- a mobile app.
"We invite bloggers, Pinterest pinners, and everyone to broadly share these encouraging and inspiring verses leading up to the election," says Aldridge.
The goal of God's Word In Action is to help eradicate global and domestic poverty by inviting people to change a child's life forever through child sponsorship or a donation to child and family health.
Thomas Nelson, Inc., is the world's largest Christian publisher. The company provides multiple formats of Bibles, inspirational books, and digital content, with distribution of its products in more than 100 countries. Live Event Management, Inc., a Thomas Nelson company, is the nation's leading producer of Christian live events. Thomas Nelson is headquartered in Nashville, TN. For additional information, please visit www.thomasnelsoncorporate.com.
The Voice™ is a faithful dynamic equivalent Bible translation that reads like a story with all the truth and wisdom of God's Word. Through compelling narratives, poetry, and teaching, The Voice invites readers to enter into the whole story of God with their heart, soul, and mind, enabling them to hear God speaking and to experience His presence in their lives. Through a collaboration of nearly 120 biblical scholars, pastors, writers, musicians, poets, and artists, The Voice recaptures the passion, grit, humor, and beauty that is often lost in the translation process. The result is a retelling of the story of the Bible in a form as fluid as modern literary works, yet remaining painstakingly true to the original manuscripts.
