6th in DVD Sales, 14th in DVD Rentals, 1st in Limited Theatrical Renters
Contact: Monique Sondag, 214-536-4319, email@example.com; Nancy Lovell, Lovell-Fairchild Communications, 214-536-2329, firstname.lastname@example.org; Julie Fairchild, 214-536-0037, email@example.com
NASHVILLE, Feb. 16 /Christian Newswire/ -- For the week ending Feb. 11--its second week in DVD--Facing the Giants, the church-made, $100,000-budget movie that earned $10 million at the box office, maintained its #1 rank among limited theatrical releases.
"A small film has become a big story," said Kris Fuhr, vice president of marketing for Provident Films, which distributed Facing the Giants for Sony Pictures. "Just like Giants' storyline, a team with heart took the ball and ran it all the way."
Facing the Giants is the football-and-faith movie made by a church in Albany GA and picked up by Sony for national distribution. Between its theatrical close and DVD debut, nearly 3,000 churches showed it to more than half a million people across the U.S. Currently, Giants is among the top ten all-time highest-grossing Evangelical movies.
"Facing the Giants' impact in and through the Christian retail channel is nothing short of incredible," Don Noes, senior vice president of sales and distribution for Provident-Integrity Distributions, said. "Sales have elevated this title to the top tier of brands sold through CBA. Meanwhile, we're gearing promotions for Father's Day through launch of football season next fall--to platform Facing the Giants for continued impact across the Christian retail community."
Since its opening on Sept. 29, 2006, on 441 screens, Giants has been featured in the Washington Post and on ABC News, The Today Show, Fox News Network, CNN, CBS News, and more.
"The success of Facing the Giants both theatrically and on DVD clearly indicates that there is a vital and robust market for faith-based films," said Fritz Friedman, SVP, Worldwide Publicity, Sony Pictures Home Entertainment.
Facing the Giants opened outside most large metropolitan areas, the mainstays of distribution strategies, to emphasize mid-sized markets and a few large ones across the South and Midwest. In an unprecedented market pull (vs. marketing push) many markets formed "booster clubs," pre-purchasing 750-plus tickets to get the film in local theaters.
For information, contact:
Monique Sondag: 214-536-4319
Nancy Lovell: 214-536-2329
Julie Fairchild: 214-536-0037
Facing the Giants
About Lovell-Fairchild Communications
Lovell-Fairchild Communications is a full-service marketing and public relations firm with an emphasis on reaching Christian, family, and faith-based audiences.