Church Group Launches Nationwide Evangelical Campaign -- Bringing Fresh Appeal to an Enduring Message
ASHEVILLE, NC, May 7, 2012 /
Christian Newswire/ -- A young-adult church group has announced the launch of ProtectedByJesusChrist.com, a website showcasing an ingenious Christian retail product that resembles a common security sign--at first glance.
The idea for the sign originated in 2011 when two members of the group were discussing the security-system yard signs posted in nearly every front yard. One of the members noted, "Hey, what about me? I don't have an alarm system. I don't have a gun. I go to sleep at night comfortably knowing I'm eternally protected from all things."
Paul Randstack, spokesperson for the "Protected By Jesus Christ" campaign explains, "That's when it hit us. Jesus yard signs. What a neat, new and creative way to spread the name of Jesus."
The group spent the next few months perfecting the sign's layout and design, which features crisp white text on a contrasting blue background. Local test marketing indicates the Christian signs will appeal to Christian homeowners who want a fashionable way to publicly demonstrate their faith.
