Contact: Sara Van Horn, Standard Publishing, 513-728-6876, svanhorn@standardpub.com

CINCINNATI, Oct. 2, 2012 /Christian Newswire/ -- Standard Publishing is making its 2013 VBS program, God's Backyard Bible Camp (www.vacationbibleschool.com), even more appealing to kids with the addition of five new and exclusively designed Backyard Bible Pals from Floppets™, creators of the popular line of collectible toys. This unique partnership offers VBS directors a way to help kids remember lessons through toys many of them already know and collect.

The popularity of Floppets was noticed by national media earlier this year in an article on CNBC.com that asked Are Floppets the Next New Toy Craze? (Read it here) "Floppets are a clever, cute, and customizable collection of characters that can be attached to anything," explains Ilyse Brainin, creator of Floppets. "Each Floppet has a versatile connector and velcro tether so kids can wear them on their fingers, shoes, personal accessories...", or on the 3-in-1 Lanyard they'll have on during the God's Backyard Bible Camp VBS.

"Just like the Floppets already loved by kids across the country, each Backyard Bible Pal also has a story," explains Peter M. Esposito, CEO and President at Standard Publishing. "But these characters' stories come straight from the Bible as each collectible character includes the service focus from that day's Bible lesson prominently in its design."

The challenge of every Vacation Bible School is to both teach kids about the Bible and help them remember what they've learned. While many things they could take home from VBS would be forgotten or lost over time, these cute lesson reminders are likely to become daily accessories and treasured playthings, helping them continually remember the Bible stories they learn.

For more information, please contact Sara Van Horn at 513-728-6876 or svanhorn@standardpub.com.

About FloppetsTM: Floppets is the homegrown brainstorm of Ilyse Brainin, a passionate reading teacher and mom from Chicago. Ilyse's vision was to create cool, fun and affordable transmedia toys and novelties that are story driven. Her creation, Floppets, is a line of collectible and wearable pets that go 'wear' you go. Zydeco Studios was formed to bring Floppets to the market. For more information, visit www.floppets.com.  

About Standard Publishing: Standard Publishing serves churches worldwide and is recognized as a leader in true-to-the-Bible resources that educate, encourage, and enrich adults, youth, and children. The company is based in Cincinnati, Ohio. To learn more, visit www.standardpublishing.com or call 1-800-543-1353.