Contact: Pam Heaton, NorthRidge Church 734-414-7777

 

PLYMOUTH, Mich., April 2, 2011 /Christian Newswire/ -- A big house, cars, money.  All are held in high esteem in everyday life. People that attain such riches are, in the words of actor Charlie Sheen, "winning." NorthRidge Church launched a new campaign for Easter to demonstrate a different kind of winning.

 

"We believe that Charlie Sheen is not alone in presenting a concept of what genuine winning is all about," Powell said. "Our culture tends to get it wrong as well. We want to present what we believe to be a true path to winning." NorthRidge is a church that is committed to sharing the truth of Christ which sets people free and gives them hope. And, Easter is the ultimate celebration of that truth and hope. When you put them together, then you can genuinely experience 'winning.' Anything else is, to put it bluntly, a false promise...at best...an illusion."

 

NorthRidge will hold a total of 11 services at its three locations over the Easter weekend of April 22-24. They promise it won't be your typical Easter service... the theme this year is "MARVEL...be astounded by the truth."

 

"We are trying to wake people up to the fact that, though all of us have experienced boredom with church at one time or another, it doesn't have to be that way," Powell said. "We want people to wake up to a new and different opportunity this Easter. Church can and should be authentic – a place where people can genuinely get to know God and His truth, move past their failures and experience the hope and promises of God. That's really winning."

 

The campaign will include billboard advertising, direct mailing, digital ads and social network activities. Information will also be available on a NorthRidge site, NorthRidgeWinning.com and the church's main web site at NorthridgeChurch.com.

 

NorthRidge has used similar advertising campaigns in the past. Make no mistake, though, the campaigns are about bringing people closer to God. Powell noted that past campaigns have drawn some criticism, but argues that Christ used "unconventional" tactics to wake people up, too.

 

"Though there may be some backlash," he added, "it won't be from the people that we're trying to reach. It will tend to come from people who believe that Jesus only speaks the language of tradition rather than God's truth in the language of the world."

 

NorthRidge works every week to show that the Gospel is as relevant today as it was in the time of Christ.

 

"Sadly, many people are seeking to lock God in the past," Powell said. "The good news is that He's alive and speaking right now. Of course, as was proven when Jesus was rejected and crucified, not everyone loves to hear God speak."

 

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