Contact: Marissa Gabrysch, Director of Marketing, Research and Communications, Heroic Media, 512-354-2888, marissa@heroicmedia.org

AUSTIN, Texas, May 7, 2012 /Christian Newswire/ -- Today Heroic Media launches a campaign featuring the life-saving television commercial "Ultimatum" to air nationwide over 60 times during May and June. The ad, airing on the Black Entertainment Television (BET) network, is a "Call for Help" message which aims to inform women facing unexpected pregnancies about hopeful alternatives to abortion. The message includes a toll-free phone number which connects callers with local, life-affirming pregnancy centers.

Heroic Media, an international, faith-based nonprofit organization, uses the power of media to connect women facing unexpected pregnancies with life-affirming resources and build a culture of Life. This marks Heroic Media's fourth national television campaign since 2010. In 2011, Heroic Media's television, Internet and outdoor ads generated over 146,000 connections to life-affirming resources and information across the United States.

"Heroic Media's research and prior campaigns demonstrate that commercials on BET are an effective means of reaching women with compassionate messages and connecting them with life-affirming pregnancy resources through television media," said Marissa Gabrysch, Director of Marketing, Research and Communications for Heroic Media.

Brian Follett, CEO for Heroic Media, remarked, "This campaign is a direct result of the support of individuals and families who believe that women deserve to learn about hopeful alternatives to abortion. Now, people across the United States will see life-affirming messages daily on BET."

The campaign begins today and runs through July 1 on BET nationwide, reaching an estimated 5.5 million Women ages18-34. The ads are intended to generate calls to Option Line, which in turn refers callers to pregnancy resource centers offering a range of services free of charge to women seeking positive alternatives to abortion.

Please contact Marissa Gabrysch at 512-354-2888 or marissa@heroicmedia.org for more information and to learn how you can support this and future campaigns.