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May Marks Sixth Consecutive Record-Breaking Month for Incoming Tourism to Israel

You'll Never Be the Same Brand Resonates with Christian Tourists

Contact: Sean McCartney, PR/Media Coordinator, Infinity Concepts, 724-733-1200 ext 26, sean@infinityconcepts.net

PITTSBURGH, June 23 /Christian Newswire/ -- According to Israel's Central Bureau of Statistics, 309,000 tourists visited Israel in May 2010, an all time record for the month of May. This marks the sixth consecutive month of record-breaking tourism to Israel. This was an increase of 33% over May 2009 and 4% over May 2008.

Over 1.4 million tourists have visited Israel since the beginning of the year, an increase of 42% over the same period last year and 11% more than 2008, which was Israel's record year for tourism to date.

Much of the record-breaking success can be attributed to the dramatic increase in Christian visitors to Israel thanks to Israel Ministry of Tourism's Christian campaign, Visit Israel --You'll Never Be the Same, developed by Pittsburgh-based advertising agency, Infinity Concepts, as a way of expressing the spiritual transformation experienced by Christians when they visit Israel.

"For Christian travelers to Israel, the single greatest comment is the spiritual change that they experience," said Mark Dreistadt, President and CEO of Infinity Concepts. "Israel is the land of the Bible. There is no other place like it on earth! There are many enjoyable vacation destinations in the world, but only Israel connects you with the roots of your faith in a way that is truly life-changing."

The hallmark of the You'll Never Be the Same brand is that a trip to Israel is safe, affordable, and transforming. It is this promise of a life-changing experience that is the cornerstone of all marketing communications inviting Christians to visit Israel.

"'Visit Israel -- You'll never be the same!' quickly and accurately captures the personal impact of a trip to Israel," said Dreistadt. "It is the essence of what is motivating record-breaking Christian tourism to Israel."

Tripadvisor.com also lists Jerusalem as one of the Top 10 Best History & Culture Vacations -- Anywhere.

About the Israel Ministry of Tourism (www.goisrael.com)  
With its central office in Jerusalem, Israel, the Israel Ministry of Tourism leads the State of Israel's efforts at maintaining a strong tourism industry. The Ministry of Tourism promotes tourism to Israel via its Israel Government Tourist Offices in Europe, Asia, and the Americas.

About Infinity Concepts
Founded by Mark Dreistadt in 2002, Infinity Concepts (
www.infinityconcepts.net) is a full-service brand communications agency that helps organizations define, internalize, and communicate their brand. The agency specializes in brand development, staff training, creative services, marketing strategies, fundraising counsel, and media management.

For more information, contact Sean McCartney, Infinity Concepts PR/Media Coordinator
Phone: 724.733.1200 x26 • Email: sean@infinityconcepts.net • Website: www.infinityconcepts.net