Christian media, fundraising, and marketing leaders will gain cross-cultural insights to activate a blue ocean audience
NEWS PROVIDED BY
March 21, 2019
BELLINGHAM, Wash., March 21, 2019 /Christian Newswire/ -- In partnership with the National Religious Broadcasters (NRB) and Nielsen Research, Kerux Group is hosting a set of Hispanic-focused events at Proclaim 19, NRB's International Christian Media Convention. The events are designed to empower Christian media, fundraising, and marketing leaders with the latest trends and tactics to activate Hispanic support. This is the first time Proclaim has offered multiple sessions specializing in Hispanics, an audience that's growing in size, influence, and affinity with faith-based causes.
"Hispanics are no longer a passive recipient audience. They are increasingly becoming an engaged and responsive segment," said Ivan Leon, Chief Strategist at the Kerux Group. "Ministries struggling with shrinking listeners, aging constituents, and decreasing donations must seriously consider this blue ocean audience."
A festive evening to relax, network and learn
Immediately after the opening keynote on Tuesday, March 26, attendees to the first event will experience the tastes and sounds of Hispanic hospitality. Mariachi music and Latin American desserts will provide a festive atmosphere in which to network with like-minded colleagues. And Stacie de Armas, Nielsen's Vice President of Strategic Initiatives and Consumer Engagement, will share straight-to-the point tips about how to build and leverage Hispanic connections online. This is an invitation only event with limited capacity. To a request a free ticket, access here.
"We recognize that the growth of our member organizations depends on their ability to develop more inclusive, relevant, and data-anchored strategies," said Troy Miller, NRB Executive Vice President & COO. "The guidance that Nielsen and Kerux Group brings to this year's convention will be tremendously useful as ministries explore how to transform for greater gospel impact the in growing Hispanic community."
In-depth advice to message with authenticity
And on Friday afternoon, March 29th, de Armas will keynote the Digital Media Super Session. She will unpack thoroughly researched data that demonstrates why Hispanics are cultural, technology, and civic trendsetters—along with actionable advice to convert them into enthusiastic supporters.
"The next big demographic revolution is upon us — and Hispanics are the driving force," said de Armas. "Marketers fall foul of activating this audience because many assume they tick the box by putting out a non-Hispanic white-angled campaign in Spanish with no regard to cultural nuance. I am thrilled to help faith leaders awake to this common mistake and show them ways to craft communication that wins the hearts of Hispanics."
The research de Armas will present has received accolades at iconic technology events such as CES and SXWS, as well as many Fortune 500 companies. Now Christian leaders will have the chance to hear this valuable information and learn how to use it in their own mission.
The National Religious Broadcasters (NRB) is a nonpartisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth, promote media excellence, and defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. This year, NRB marks its 75th anniversary as an association. Learn more at www.nrb.org.
About the NRB Convention
The annual NRB International Christian Media Convention is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. The next Convention will be held at the Anaheim Convention Center in Anaheim, California, March 26-29, 2019. For more information, go to www.nrbconvention.org.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
About Kerux Group
Kerux Group is a cross-cultural marketing agency dedicated to helping nonprofits engage the Hispanic population — the most influential ethnic group in the United States, currently standing at 58 million. We provide strategy and support so they become loyal followers, advocates, donors and buyers. Organizations such as FamilyLife, Back to the Bible, and the Center for Church Renewal rely on our guidance and support to launch or strengthen their presence in the Hispanic community. Learn more at www.keruxgroup.com.
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