We are the most effective way to get your press release into the hands of reporters and news producers. Check out our client list.

Headline
Capitalize the first letter of words as you would in a title. Do not use all caps. Avoid using an exclamation point, question mark, or special characters. Only use single quote marks. Use an action word when possible.  News search engines like brevity. For a news headline to show up properly on Google News it must have fewer than 23 words in the headline.
 
Contact
Name, Position, Organization, Telephone Number, Website
 
Your news release should include information on how a reporter can easily reach you for more information. The easier you make it for reporters to reach you the better. A live person answering the telephone is best. Reporters are on tight deadlines and often will look for a different person to interview rather than leave a message on voicemail. 
 
Opening Paragraph
City, State, Date, –- This is a memo to reporters and news producers. Begin with an unbiased statement of facts that include the information most relevant to your message such as the five Ws; who, what, when, where, and why. The opening paragraph should not include rhetoric or dramatic statements. 
 
Get to the point quickly. The media sees hundreds of news releases a day. If the headline and first sentence are confusing that reflects horribly on you and it will be ignored.
 
Body
These paragraphs should contain more detailed important information. Pick up with the information provided in your first paragraph, including quotes from the person or persons you would like to see interviewed. This is where you should place rhetoric and dramatic accurate statements. 
 
Quotes give journalists a taste of what they will get if they respond to your news release. Think of questions a reporter might ask and what your responses would be, in conversational language. 
 
Closing (Optional)
Provide the reporter/producer with Internet links to additional information or a photograph. You may close with a short statement about the organization or individual featured in the release.
 
Overall
When you are able to connect your release to a newsworthy event or issue you will dramatically increase your response. Try to keep the news release to fewer than 400 words total. Remember, succinct works best. The purpose of a news release is to give the media enough to gain their interest.
 
Remember who your audience is. You are not writing to your customers or investors. This is for the news producers, journalists and editors. Your release must be newsworthy, which means it must be new or of feature interest. If it is not about something new or of feature interest, it will be ignored by the media. Including advertising copy (such as "buy this" or "20% discount") will cause your news release to be rejected by our service.
 
Hyper-links
Reporters who receive news releases via wire, fax and plain-text email will not see hot-links (hyper-links hidden behind text). We recommend placing hyper-links after the word or words they apply to.
 
We recommend you submit your hyper-links like this:
   "Acme's new [list of directors http://www.mysite.com/listofdirectors.htm] will show ..."
 
This is what wires, faxes and plain-text emails will see:
   "Acme's new [list of directors http://www.mysite.com/listofdirectors.htm] will show ..."
 
We will edit our website and HTML version of the release to display:
   "Acme's new list of directors will show ..."
 
Do not over use links. Too many links can flag your release as spam and cause search engines to reject it. One link max per 100 words is recommended.
 
 Italics
We recommend the use of quotes to designate book titles.   Wire distribution and some internal newsroom computer systems do not have the ability to italicize font. We do not use italics for any text other than book titles.
 
For punctuation tips we suggest: www.uark.edu/~kshurlds/FOJ/punc.html
 
You may choose to employ a professional public relations company to write a news release for you and formulate a campaign to create interest from the media. Below are the firms that use our service and links to their sites.

20 Hats

A. Larry Ross Communications

ABC&D Communications

Advocacy Ink

Affiliated Media Group

Allied Advertising, Public Relations Inc.

Ambassador Advertising Agency

American Target Advertising

Axiom Communications Group

Bee-line Communications, Inc.

Black Gospel Promo, Inc.

Boelter+Lincoln

Boston PR Group

BuzzPlant

Campbell Public Relations

Cate Cummings Publicity & Promotion Group

Century Strategies

CLASS Promotional Services

Coles Public Relations

Commonwealth Creative Associates

CPAGO

Creative Consulting/Marketing Solutions

CT Creative

Damon Parnell

Devereux Communications

EASTWEST Public Relations

Ebyrd Communications

EJA Communications

Elaine Howie PR

Erbach Communications Group

Fidelx Group

Finn Communications

Fixed Star Media Arts

Full Court Press

Gateseven Media Group

Hamilton Strategies

Harrington Communications

Hartco Strategies

Hirons & Company Communications

Hutchinson & Associates, Inc.

InChrist Communications

Infinity Concepts

Ink Foundry Public Relations

Interloop Media

Internos Marketing

J.W. Morton & Associates

Janson Media

Jim Dyke & Associates

JK Public Relations

Joe Ortiz Associates

John Adams Associates

JP2 Media

KFG Communications

KMA Direct Communications

KMR Communications, Inc.

Knot Limited

Kolter Creative Counsel

L.A.B. Media

Lambert, Edwards & Associates

Lauren Hunter Public Relations

Leading Lady Publications

LegacyRoad Group

Lexicon Public Relations

LightQuest Media

Lovell-Fairchild Communications

M+R Strategic Services

Mahoney Media Group Inc.

Manning Selvage & Lee

Marcella C Public Relations Inc.

Marcus Wynn Group PR

Max Borges Agency

Maximus Group

Media Services Group

Messiah Media

MGP & Associates PR

Minkus & Pearlman Public Relations

Mitchell and Company

MNS Publicity

Motive Marketing

Motive Marketing

MRB Consulting

National Strategies, Inc.

Net Media Consultants

NewDay Media

NewsMark Public Relations

Outreach Events

Peppercom

Pinkston Group

Plan B Events

Power Communications & Services

PR by the Book, Inc.

PrimeStar Publicity

Primo PR

Pure Publicity

Purple Cat PR

PWL Publishing

Qorvis Communications

Questex Media

R. W. C. Consultants

R.A.G.E. Media

Red McCombs Media

repHIM.com

Resnicow Schroeder Associates

Resound Marketing

Richard E. Sherman & Assoc., Inc.

Richter Strategic Communications

RLM Public Relations

Rogers & Cowan

Russell Public Communications

R-West Public Relations

SBH Communications

Schroder Public Relations

Scribe Strategies and Advisors

Shirley & Banister Public Affairs

Silent Liaison

SMB Public Relations

Special Guests

Spot Mill

SS | PR

SS+K

Strategic Internet Campaign Management, Inc.

Strictly Media

TC Public Relations

The B&B Media Group

The Catholic Company

The DeMoss Group

The Helixx Group

The Jubilee PR Agency

The Resource Agency

The Zeal Group

TLW Public Relations

Trinity Road

Wallace Multimedia Group

Walter Bennett Communications

WDC Media

Weber Shandwick

Worldlink Media Consultants

Wragg & Casas