Four Consecutive Weeks on New York Times Bestseller List

Contact: Jana Muntsinger, 281-251-0480

NASHVILLE, Tenn., Oct. 8 /Christian Newswire/ -- Max Lucado's latest book, Fearless: Imagine Your Life Without Fear (Thomas Nelson, September 2009), debuted at #1 on the Evangelical Christian Publishers Association (ECPA) October bestseller list (September sales). Fearless has also spent four consecutive weeks on The New York Times hardcover advice bestseller list--#8 (September 27), #10 (October 4), #10 (October 11) and #10 (October 18).

Executives at Thomas Nelson are delighted with but not surprised by the book's immediate popularity. "Fearless is a message for the moment," says David Moberg, Senior Vice President and Group Publisher, Thomas Nelson. "Max's words are much needed during these challenging times." Thomas Nelson CEO Michael Hyatt agrees, "Some books are destined to impact millions. I believe that Fearless is one such book."

Thomas Nelson has employed a multi-pronged marketing campaign for Fearless including national radio advertising buys, a "Fearless Fridays" radio giveaway campaign, a blogger reviewer program, a social networking campaign, a customized website (www.thefearlesstimes.com) and high-profile media interviews. The campaign launched four months prior to the book's September release, and marketing efforts continue through Easter 2010.

Max Lucado has more than 65 million books in print and a publishing career that has spanned nearly 25 years. His books have been on many national bestseller lists including The New York Times, Publishers Weekly, CBA, ECPA, and USA Today. Max and his wife Denalyn live in San Antonio, Texas, where he is Minister of Writing and Preaching at Oak Hills Church.

For more on Max Lucado, visit:
www.maxlucado.com.
To follow Max Lucado on Twitter, visit:
http://twitter.com/MaxLucado.
To follow the Fearless campaign, visit:
http://thefearlesstimes.com/.