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'Benedictus': Fragrance Created for Pope Benedict XVI

Contact: Frederick Hass, Excelsis, 888-357-3957

MEDIA ADVISORY, June 21, 2011 /Christian Newswire/ -- Excelsis announced today that it has created a new fragrance made expressly for His Holiness, Pope Benedict XVI, on the occasion of the 60th anniversary of his ordination to the priesthood in Freising Cathedral, Bavaria 29 June 1951.

Doctor Frederick Hass, founder of Excelsis, created this fragrance appropriately with linden blossom from Benedict's native Germany, frankincense from the Holy Land and bergamot from Italy. The result is subtle and dignified, befitting a man of finely cultivated tastes. Barely perceptible is a nuance of citrus, and as it evolves, a discrete hint of musk. The overall impression is one of understated elegance. A slightly astringent and balsamic quality makes it a soothing and refreshing aftershave.

Benedictus will initially be available only online at www.ExcelsisUSA.com.

Distribution for retail sales will begin shortly. Dealer inquiries are invited.