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HearItFirst.com Announces Strategic Online Partnerships and Collaborations

Contact: Velvet Kelm, 615-591-7989

NASHVILLE, July 29 /Christian Newswire/ -- Nashville based HearItFirst.com, a subsidiary of Spinnaker Media Fund I, recently announced several new strategic online programs with technology providers Amazon.com, YouTube(tm), Sling.com and Tangle.com. The partnerships and collaborations range from extended commerce, marketing and promotions along with multimedia and broadband video distribution. These partnerships are designed to increase fan-awareness of HearItFirst.com's wide variety of content offerings brand and provide quality entertainment to those fans that interact on these sites.

"Relationship and partnership are at the core of who we are at Hear It First and why we're excited and proud to team up with Amazon, YouTube, Sling and Tangle," remarked Mark Adkison, President and Founder of Hear It First. "Together these unique destinations provide new ways to reach an ever-expanding fan base for the artists we serve. Each provide unique technology, marketing, promotion and distribution of Hear It First's one of a kind video content and will serve as a rich pipeline for fans to discover new artists as well as deeper relationships with their favorite acts.

Amazon.com -- HearItFirst.com and Amazon.com have worked together to launch a new expanded store to contain exclusive content. The new store features videos from the extensive HearItFirst.com library as well as expanded genre sections, special features like pre-sale campaigns and an MP3 store where fans can immediately buy and download their favorite music. The store can be easily accessed by visiting www.Amazon.com/hearitfirst directly, through the HearItFirst.com's main navigation, or through individual album pages by clicking the "buy now" when listening to clips of music in the HIF site. The site will be updated weekly with special offers and Amazon will utilize the HearItFirst.com brand throughout the Amazon site to draw traffic and increase sales of product utilizing HIF's diverse lineup of video content. "We are excited to offer our customers this one-stop shopping destination for Christian music," said Craig Pape, senior manager, Amazon.com Music. "HearItFirst.com is a leader among online Christian music communities and we are happy to be working with them to offer this exciting store for our customers."

YouTube -- Hear It First has partnered with YouTube, the world's largest online video community, on the new faith-based affiliate channel "The Word." The affiliate channel is a destination for faith-based consumers to connect and experience The Word through music & art, The Word in teaching & thought and The Word in action through video. Hear It First will manage the development, growth and operations of the channel while regularly supplying exclusive and regular music-based content to the site. The channel can be viewed at www.YouTube.com/TheWord.  

Sling.com -- In conjunction with newly developed site launched in January of 2009, Sling.com, makers of the popular SlingBox unit that allows consumers to access and view their television from any internet connected computer, is proud to announce the launch of HearItFirst.com's channel on their site. The Hear It First channel will feature clips from the Hear It First vault of over 1500 videos and will mirror content on the site and offer extended viewership to members of the Sling.com site. The channel can be viewed here: http://beta.sling.com/network/348/Hear-It-First.  

tangle -- Hear It First has partnered with tangle.com to be a premiere provider of behind the scenes and exclusive music video content across the tangle network. tangle offers a community of over 2.5 million monthly visitors who can come and access Hear It First's wide array of unique, music based videos as well as the opportunity to share that content with friends, join a Hear It First group, and create word-of-mouth buzz for the Hear It First brand and videos. Trey Bowles, VP of Marketing for tangle.com says "we are excited about our recent partnership with Hear It First as a way for tangle to provide a core distribution platform for the Hear It First content to reach our millions of monthly users. We also believe the unique and exclusive nature of the Hear It First videos will provide extremely relevant and compelling content for those users of the tangle community." The channel can be viewed by visiting: www.tangle.com/HearItFirst.  

About HearItFirst.com
HearItFirst.com. a subsidiary of Spinnaker Media Fund I, is the best in class, definitive online destination for the Christian music fan. Filled with rich content covering the entire Christian music industry, HIF boasts a membership of over 201,000 registered users, and hosts an array of features on the site, including Exclusive Content Rich Media -- videos, photos & audio streams, Genre Sections, Artist Pages, News, New Releases, Store, Tour Information, Community and Blogs. HearItFirst.com is THE destination for Christian music enthusiasts to connect within a fan community to enjoy the newest and most exclusive content and information about their favorite artists.
www.HearItFirst.com.  

*links for screen grabs:

Amazon-
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You Tube/TheWord-
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Sling.com-
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Tangle-
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