Contact: Donna Anderson, Anomalos Publishing, 503-695-5787
MEDIA ADVISORY, Dec. 19 /Christian Newswire/ -- With the launch of Anomalos Publishing House--a full-service publisher that seeks to partner with unknown writers (which is extremely rare within traditional book publishing)--some of the nation's hottest authors are lining up to have their books imprinted "Anomalos."
Anomalos Publishing, LLC is the brainchild of Thomas Horn, CEO of Raiders News Network. Horn became aware more than a decade ago of a gap in the publishing trade that allows great but unknown authors to fall through the cracks and never be discovered.
As Horn accounts from personal experience, "In the mid-1990's I decided to do something I had put off for many years. I wanted to write a book based on mysteries I had encountered during my twenty-five years of pastoring. But because I was unknown, I couldn't get a publisher to take the financial risk. Eventually I decided to partner with a publisher, which, looking back, was the best decision I ever made. Three best-selling books and a news career later, I make my living writing. There are a vast number of undiscovered authors out there who could do the same thing. We would like to partner with them to see through their publishing goals."
Such an idea--to partner with new authors--is practically unheard of these days, unless one includes print on demand and vanity publishers, a form of "self-publishing" viewed by mainstream distributors as a dead-end road.
According to Horn, "The problems for new authors have only gotten worse since mega-retailers like Costco and Walmart began carrying the A-list authors’ books at big discounts. Many local store owners, where lesser known authors are typically discovered, simply cannot compete with these Titans. As a result of the downturn for mom-and-pop shops, more and more publishers are focusing on A-list authors exclusively, while viewing investment in promising but unknown writers as too risky."
Not only has this affected the number of new authors being published, but this has also impacted the budget for publicity and marketing of those who do get published. As Horn points out, “most unpublished writers assume that publishers will take care of all their PR needs. The truth is, currently very few authors, even well-known and best-selling ones, receive high priority when it comes to promotion."
Just how important is promotion to a book's success? Lynn Marzulli, the best-selling author of the Nephilim Triology (Zondervan) believes, "Writing your first book and getting published are exciting experiences; however, promotion of your printed book is more important than any other aspect of the book-writing/publishing process. Promotion is imperative because this is a competitive business, driven by hard-nosed, intelligent people who can be ruthless at maximizing the dollar. If they're not working with you to get your book promoted, it is easy to get buried in the shuffle no matter how good your book is."
The strong publicity and marketing programs at Anomalos Publishing convinced Marzulli to switch publishers and go with Anomalos for his next book: a non-fiction take on the end times called Politics, Prophecy, and the Supernatural. As Marzulli explains, "Anomalos is focused on getting reviews, features, and interviews for every author. For hardworking authors, that's publicity, which is Anomalos’s first strategy in producing a best-selling book. Their second strategy is marketing--ads, commercials, and editorials. Furthermore, Anomalos solidifies their publicity and marketing strength with something that most publishing houses don't have--thirty years of promotional expertise, beginning with their news service and their affiliate relationship with other newscasters. Plus, Anomalos has global distribution through STL/Faithworks, the largest full-service distributor serving CBA (Christian) and ABA (Secular) publishers and manufacturers."
Patrick Heron is another best-selling author who has chosen for his next book to go with Anomalos Publishing. He is the author of last year's Pyramid of the Apocalypse, which rocketed up the best sellers list in 2005-2006. His newest project, Apocalypse Soon, is already the subject of two films by Grizzly Adams Productions. The book is in production by Anomalos and is scheduled for release in February 2007.
There are other well-known authors in discussion with Anomalos, but the publishing venture is keeping its eye out for great but undiscovered talent too. According to Horn, "We are working on a project right now with an author who has written a phenomenal piece of fiction that will blow the lid off the creationism/intelligent design vs evolution debate. I can't go into the details yet, but this is exactly the kind of well-written, fresh, and creative work we are looking for . . . and from a terrific author whom people haven't even heard about--yet!"
Anomalos is seeking submissions from authors of a wide variety of books. Categories include: Mystery, Conspiracy, Politics, Science, Discovery, History, Religious, Inspiration, Fiction and Non-fiction. For any author who has written a well-crafted manuscript, Anomalos would be delighted to bring his or her publishing desires to fruition.
To learn more about Anomalos Publishing House's partnering program, visit their website at: http://www.anomalospublishing.com