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New and Innovative Italian Duo-Tone(TM) Designs for Bestselling Adventure Bible

Contact: Lindsey Zabor, Associate Director of Strategic Alliances & PR, ZONDERKIDZ, 616-698-3332, Lindsey.Zabor@zondervan.com

GRAND RAPIDS, Mich., July 7 /Christian Newswire/ --Zonderkidz(TM), the children's division of Zondervan, is releasing its bestselling Adventure Bible, NIV in two new, trendy Italian Duo-Tone(TM) designs, slated for release in October 2008. The Adventure Bible is the #1 selling children's Bible that debuted in 1985. More than five million copies have been sold nationwide and The Adventure Bible is recommended by 76 percent of Christian educators, according to JET Marketing.

The Gray/Blue and Pink/Green Italian Duo-Tone(TM) covers are designed to appeal to both boys and girls, and both covers include cutting edge design with a clip closure for safe traveling and durability. The clip closures also offer a nice addition to the safari/adventure feel of The Adventure Bible.

Recent Barna Group research shows that two-thirds of all born-again Christians profess faith before 18, which is one important reason why Zonderkidz is reaching out to kids ages 9 to 12. The Adventure Bible offers kids a fresh encounter with Scripture, a critical experience during a critical time when children develop ideas and opinions independent of their parents.

"The updated and revised features of The Adventure Bible, combined with the trendy duo-tone covers, speak strongly to kids and give parents the confidence they can trust in the NIV. Our goal is to inspire young people to grow in their faith and live it out," said Annette Bourland, Vice President and Publisher for Zonderkidz. "The best Bible for children is the one they will want to read, and The Adventure Bible appeals to young readers.

"This year is also the 30th anniversary of the New International Version (NIV) that offers the best balance between word-for-word and thought-for-thought. The NIV is the bestselling Bible translation and the most read, most trusted Bible translation. For more information, visit www.30NIV.com

The Adventure Bible has been revamped and revised, with an all new design and color tip-in pages. The Bible and features include:


  • "People in Bible Times" offer close-up looks at amazing people of the Bible.

  • "Life in Bible Times" include illustrations and descriptions of what life was like in ancient days.

  • "Words to Treasure" highlights popular verses for children to memorize.

  • "Did You Know?" features hundreds of interesting numbers and facts for Bible trivia fans.

  • "Live It!" suggests activities, such as playing games and drawing pictures, to reinforce lessons.

  • 20 full-color pages that include games, a scavenger hunt, and other Bible fun, with a jungle safari theme.

  • A dictionary/concordance for tricky words.

  • Color Maps with Map Index helps kids discover the location of Bible cities and countries.

  • Book Introductions explain who wrote the book, where it took place, and why it was written.

The Adventure Bible with Italian Duo-Tone(TM) designs will be available in stores in October 2008, retailing for $36.99 in Italian Duo-Tone(TM), Clip Closure, Gray/Blue (ISBN: 978-0-310-93952-8) and Italian Duo-Tone(TM), Clip Closure, Pink/Green (ISBN: 978-0-310-93951-1).

Visit the brand new Zonderkidz(TM) Website www.AdventureBible.com for even more adventure! The site is loaded with resources for Christian school teachers, homeschoolers, librarians, Sunday school teachers, and children's ministry workers.

Zonderkidz(TM), a division of Zondervan, inspires young lives through imagination and innovation. As the leader in Christian children's communications, it produces bestselling and award-winning Bibles, books, board books, graphic novels, audio, video, and digital products that awaken the hearts and touch the souls of kids under 16 and the people who love them, from family members to educators. Zonderkidz is the publisher of the NIrV (New International Reader's Version) Bible translation, the 3rd-grade reading level edition of the NIV that is ideal for children and those who speak English as a second language. Visit Zonderkidz on the Internet at www.zonderkidz.com.


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