Contact: Gary McCullough, Standard Newswire, 212-890-1585, email@example.com
NEW YORK, Nov. 20 /Christian Newswire/ -- The sure and steady absorption of US Newswire by its new owner, PR Newswire, became more evident over the past 48 hours as US Newswire press releases are no longer available online. Standard Newswire expects to benefit greatly from this change in the market.
Standard Newswire director Gary McCullough comments, "In 1986, US Newswire saw a gap in the market and took full advantage of it. US Newswire promoted itself as a focused way to reach reporters with breaking news. Its original marketing genius was to draw a clear distinction between US Newswire and the behemoth PR Newswire. US Newswire promoted itself as a lean and swift, more productive, more efficient service than PR Newswire.
"Now that niche is Standard Newswire's to exploit. As US Newswire comes under the control of PR Newswire, Standard Newswire is now the 'lean and swift, more productive, more efficient service.'
"Reporters and news producers do not want to wade through the mountainous structure and quantity of financial press releases to find breaking news sources. The US/PR Newswire machine is an industry 'Goliath.' In the business of distributing news releases, today's 'David' is Standard Newswire, and Standard Newswire is happy to exist in Goliath's shadow and benefit from their perspicuous differences.
"Standard Newswire is in an ideal position to take advantage of this buy-out of US Newswire by PR Newswire."
Background: U.S. Newswire sells to PR Newswire, Washington Business Journal