Contact: Cassandra Lopez, Lionheart Apparel, LLC,
DALLAS, Sept. 13 /Christian Newswire/ -- Former Apprentice 5 contestant Tarek Saab is causing quite a stir with Lionheart Apparel, his new line of men’s Christian clothing. Saab and business partner, David Colletti, Jr, both Christians, produce designs that are “subtle, symbolic, and stylish.”
Lionheart Apparel offers a variety of hats and T-shirts displaying Christian symbols, some of which are common, like the fish, while others are less common. Additionally, the T-shirts have short scriptural phrases.
“We don’t think wearing a Christian T-Shirt makes a man any more Christian. We simply want to encourage men to identify with their Christian beliefs through what they wear. There is something more inherently meaningful in a Lionheart Apparel product than in something from a sports team or rock group,” says Saab.
However, several people have challenged the company’s public affiliation with the Pro-life movement. Lionheart Apparel donates a portion of its profits to two charities – Human Life International and Dallas-based Catholic Pro-Life Committee.
One Christian consumer was turned off because he felt he could not in good conscience support a Pro-life charity.
Colletti responds, “It’s about being proud of your faith and setting an example for other men, regardless of what other people think. Men have a duty to defend innocent life at all ages. This is why we have chosen to donate 10 percent of all profits to pro-life charities.”
Saab agrees, “Our commitment to the Pro-Life movement is an indicator that we are an action-oriented company that stands for what is right.”
Despite the criticism, the company has benefited from strong word-of-mouth, particularly within the college crowd. The company’s website (www.LionheartApparel.com) received over a quarter of a million hits during the final two weeks of August. Additionally, the company has secured three retailers to date.
“This is just the beginning of a wide reaching initiative, and we are seeing the fruits of our labor on a national scale,” says Saab.
Colletti adds, “The men who wear Lionheart Apparel are saying to the world ‘I’m more than just a man. I’m a Christian man.’ In light of the secular nature of our society, that’s a bold statement.”