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Premier Productions Launches Innovative, Three-Prong COVID-Safe Initiative to Serve an Industry

Premier Productions
May 14, 2020

NASHVILLE, May 14, 2020 /Christian Newswire/ -- Premier Productions, the largest faith and family event promoter in the United States, announces a suite of COVID-Safe protocols aimed at venues, ticketing and staffing for a complete end-to-end solution that is the first of its kind. Premier Productions and its family of companies are committed to leading the way in establishing the procedures and best practices to help everyone safely and confidently return to live events.

"As a leader in the live event industry, we wanted to make available to everyone, even competitors, the tools we're developing as we look to re-engage in the live event marketplace," said Shane Quick, one of the owners of Premier Productions. "Serving others is part of who we are and we look forward to sharing what we know and are developing so that together as an industry we can safely bring live events back."

Announcing their proprietary COVID-Safe Initiative that covers all aspects of events, Premier is offering three things industry-wide:

  • COVID-Safe Guidelines - this free extensive best practices guide can help a venue or church staff make their spaces as safe as possible and easily comply with official recommendations. An online resource, the guide will be continually updated with any new recommendations. Every aspect of a live event is covered, from front of house to back of house. The resource is available at covidsafechurch.com.
  • COVID-Safe Seating (via Platform Tickets) - this proprietary ticketing technology has been Premier's ticketing service for 5 years and has helped streamline the sale of more than 5 million tickets. Now, Premier has updated the service with local and state CDC guidelines, based on the re-opening phases, and it can generate a ticket automatically in compliance with social distancing recommendations for that local area. A venue can offer immediate point and click ticket assignment or purchase functionality that is in full compliance with all health guidelines, solving one of the most immediate issues with resuming live events of any kind.
  • COVID-Safe Staffing (via Loop Services) - in partnership with their sister company Loop Services, Premier is offering "new normal" protocols for COVID-Safe event volunteer, staffing, and recruitment. Our teams will be trained with social distancing practices including PPE requirements as well as daily temperature checks. Having access to staff trained on needed protocols eliminates one big worry of bringing live events back.

Working through every element of the live event process for the last three months with medical experts, Premier has identified a new set of protocols to best serve their constituencies and ensure their team, fans, and artists are safe. Examples of new protocols include those needed for catering, bus cleaning, event cleaning, seat cleaning, microphone and equipment cleaning, procedures for entry and exit and more.

This exhaustive process was important for the Premier team to undertake, and share industry-wide, as a first step to re-engaging live events.

"This is no longer business as usual," said Quick. "We have upgraded every area of service to ensure our artists partners, production partners and fans will be safe and still be able to enjoy unparalleled live events."

"Proper Management is thrilled to see Premier Productions lead and help us carefully carve a path of safety for great events in this new environment. They know the ins and outs of our needs and they put safety first. We and our clients trust them with our ticket holders and attendees. They are leading the industry and serving the church," said Mike Jay of Proper Management, representing Casting Crowns and Anthem Lights, among others.

Premier recently released its COVID-Safe Guidelines for churches to use as they plan to resume in-person gatherings. More information on all COVID-Safe initiatives are available on the Premier Productions website, premierproductions.com.

About Premier Productions:
Founded in 1996, Premier Productions has sold over 20 million tickets to patrons. Owned by veteran promoters Gary Gentry, Roy Morgan, Shane Quick, Premier is the largest producer of family and faith-based events both nationally and internationally, producing more than 600 events per year. Premier is currently promoting acts including Hillsong UNITED, Dude Perfect, Lauren Daigle, Hillsong Worship, Casting Crowns, Gaither Vocal Band, Sadie Robertson, Elevation Worship, Kari Jobe and many more.

About Platform Tickets:
Platform Tickets is an advanced, first of its kind Covid-safe registration system that is easy to use. Platform Tickets is a seamless system that is built by people who work in the church and events. Its Covid-safe registration site takes place on a white label page for your church or group site. We support reserved seating and general admission seating. Platform's ground-breaking technology can accommodate events with state and capacity Covid-safe guidelines with any combination of add-ons you may need. Platform offers a system that allows you to relax while it creates a seating chart that works best for your venue while seating at its best capacity.

About Loop Services
At Loop, our services bring a new level of excellence to each touchpoint an attendee encounters before they get to their seat. We specialize in the details that enhance customer service, convenience and the curation of unique customer interactions. All of which have a direct impact on an attendee's experience regarding; show performance, merchandise sold and future tickets purchased. While the artist/entertainment do their job on stage, we do ours behind the scenes and in the lobby! We partner in helping to create collaboration with the artist, crew, promoter and tour sponsor which crosses over to the ticket buyer at an event. We strive to provide an unforgettable and meaningful experience that starts the moment an attendee arrives.

SOURCE Premier Productions

CONTACT: Jennifer Willingham, EPIC Agency, 615-483-4729, jennifer@epic.inc

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