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'PR Proverbs: Public Relations Best Practices for Christian Organizations' Webinar Series Starts Feb. 6

Missio Nexus and InChrist Communications Present Six-part Course on Key Public Relations Topics

Contact: Ty MaysInChrist Communications, 770-256-8710

WHEATON, Ill., Jan. 31, 2013 /Christian Newswire/ -- Reaching target audiences, fundraising and achieving your mission are just three of the forces driving Christian ministries and churches to focus more than ever on improving their public relations efforts. "PR Proverbs: Public Relations Best Practices for Christian Organizations" is a six-week, online course Feb. 6 - March 13 that focuses on key topics in this important discipline.

Missio Nexus has teamed with InChrist Communications to tailor public relations practices for ministry organizations and churches to increase awareness, visibility and brand credibility.

"Attention to public relations is crucial in today's cluttered marketplace," said Palmer Holt, president of InChrist Communications Inc. "A barrage of messages is constantly clamoring for consumers' attention. Christian organizations must employ proven and new, innovative strategies to make their message stand out and be heard."

Among Christian organizations, mission agencies especially benefit from sharpening their public relations strategies, according to Marv Newell, senior vice president, Missio Nexus. "This is a strategic tool for mission leaders to accelerate the fulfillment of the Great Commission."
Through the six-week, one-hour web workshop course, participants will learn how to audit and revamp their public relations strategy, enhance their communications and approaches to pitching, and incorporate social media more effectively.

The course outline includes six key topics:

  • The Art of Writing for News Media
  • PR ROI: Evaluating PR Values and Increasing the Effectiveness of Your Campaigns
  • 10 Social Media Resources Every Faith-Based Organization Should Be Using
  • Crisis-Proof Communications: 10 Critical Components Your Strategy Should Include
  • Christian PR Case Studies: Examining Real World Strategies that Work
  • Consistency is Key: 10 Monthly Tasks that Can Increase Your PR Success

Holt, an award-winning communications professional, will lead all six web workshops. His 25 years of experience in journalism, corporate and agency public relations, marketing and advertising include serving as a newspaper editor and a "Fortune 100" company media relations executive and spokesperson.

Ty Mays will join Holt to share public relations expertise in social media. Mays was named by eReleases.com as one of the "Top 30 PR Pros to Follow on Twitter." With more than 10 years' experience, she is a certified social media strategist and has created and taught public relations and social media courses for global business audiences.

Registration for the web workshop course is open at www.missionexus.org/events/web-workshops. The cost is free for Missio Nexus affiliates and $149.70 for registered users.

InChrist Communications (www.InChristCommunications.com) is a national, full-service communications firm primarily serving faith-based ministries, churches and businesses. 

Missio Nexus (www.MissioNexus.org) is an association of missions organizations committed to advancing the effectiveness of the Great Commission community of North American in global mission.

To schedule an interview with Palmer Holt, contact Ty Mays at 770-256-8710 or tmays@inchristcommunications.com.