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The Super Bowl Gospel Celebration, an NFL-Sanctioned Event, Announces Verizon Wireless Sponsorship

Contact: Sandra Tarver, Super Bowl Gospel Celebration, 404-654-3112, sandrat@superbowlgospel.com; Elva Lima, Verizon Wireless, 908 559-7530, Elva.lima@verizonwireless.com

ATLANTA, Nov. 4 /Christian Newswire/ -- The Super Bowl Gospel Celebration (SBGC), a National Football League (NFL) sanctioned event, announced today a new two-year sponsorship with Verizon Wireless. The sponsorship includes prominent branding activities for the company throughout the NFL season. Additionally, "The Best Church Choir in America" -- Verizon How Sweet the Sound's winning choir -- will perform live at the 2011 Super Bowl Gospel Celebration.

"We are absolutely delighted to have a truly impressive brand like Verizon Wireless as part of our team. Verizon Wireless is a highly respected brand and we are proud to have them on board to help make this the biggest and best Super Bowl Gospel Celebration ever," said Melanie Few-Harrison, founder and executive producer of Super Bowl Gospel Celebration and president of Results Marketing & Media Inc.

"Verizon Wireless is pleased to team up with the Super Bowl Gospel Celebration and make Verizon How Sweet the Sound's winning choir a part of this special event," said Richard Williams, executive director, Multicultural Marketing, Verizon. "Verizon's How Sweet the Sound has become an integral part of the gospel community and it was a natural progression for these two community-oriented programs to join forces."

Verizon Wireless' sponsorship of Super Bowl Gospel Celebration expands on the company's four-year sponsorship with the NFL by creating another experience for fans during Super Bowl Weekend. Guests at the event will experience branded interactive activities including live music and opportunities to use their mobile devices to enhance their overall NFL and Super Bowl experience. Verizon Wireless is the official wireless service provider of the NFL.

Launched in 1999, the Super Bowl Gospel Celebration is the NFL's only sanctioned gospel event, and attracts top gospel/contemporary Christian and mainstream artists, as well as marquee NFL players, and features the NFL PLAYERS Choir, which is made up of active and retired players. The 2011 concert will take place on Friday, February 4, 2011 at 7:30 p.m. at Music Hall in Fair Park in Dallas, TX.

Artists who have performed at the Super Bowl Gospel Celebration in the past include music icons Patti LaBelle, Gladys Knight, BeBe and CeCe Winans, Kirk Franklin, Yolanda Adams, Fred Hammond, Jaci Velasquez, Donnie McClurkin, Mary Mary, Marvin Sapp, The Clark Sisters and many more. NFL greats Donovan McNabb, Ray Lewis, Cris Carter, Kurt Warner, John Elway, Jerry Rice, Tony Dungy, Lovie Smith and others have also participated in the event.

Announcements of this year's must-see-artists, NFL players, members of the NFL PLAYERS Choir and special guests will be revealed over the next few weeks leading up to the Super Bowl Weekend. You can follow the Super Bowl Gospel Celebration for announcements and updates at www.superbowlgospel.com, www.twitter.com/SuperBowlGospel or facebook.com/SuperBowlGospel. You can also call 404-827-8116 for more information.

Tickets are $35, $55, $75 and $95, and now available at Ticketmaster locations in North Texas and at www.ticketmaster.com. A portion of the event proceeds will go to Pat & Emmitt Smith Charities.

About Results Marketing & Media Inc.
Results Marketing & Media Inc. is a leading urban faith-based entertainment and promotions agency that works with leading companies to develop faith-based initiatives to reach the valued faith-oriented consumer. Few-Harrison has garnered national recognition as a "deal-maker," securing several first-of-their-kind marketing agreements with leading corporations including Church's, The Coca-Cola Company, General Mills, and Hallmark Cards. Most recently, Results was tapped to develop and implement faith-based marketing promotions for Tyler Perry's House of Payne, ABC Family's Lincoln Heights and TNT’s HawthoRNe just to name a few.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving more than 93 million customers. Headquartered in Basking Ridge, N.J., with more than 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit
www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.