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'I Refuse' Campaign Kicks Off with Free Book Download
New Book, 'Reach Beyond: Comfort, Courage and the Cause of Christ,' Urges Christians to Help the Unreached Come to Christ
Contact: Ty Mays, 770-256-8710, tmays@inchristcommunications.com;  Steve Johnson, sjohnson@reachbeyond.org
COLORADO SPRINGS, Colo., May 5, 2014 /Christian Newswire/ -- Reach Beyond (www.reachbeyond.org), formerly HCJB Global, is launching its "I Refuse" campaign with a free book download of ministry President Wayne Pederson's new book "Reach Beyond: Comfort, Courage and the Cause of Christ" for those who sign its manifesto (www.reachbeyond.org/manifesto).
The Reach Beyond Manifesto, like the campaign, encourages Christians to leverage their time, talents, resources and partnerships to help the unreached come to Christ. The manifesto was developed as a way to spark a new movement of believers who are willing to earnestly use the tools God has given them to penetrate areas of the world where only 2 percent of the people know Jesus.
The ministry hopes to have 100,000 Christians sign the manifesto by the end of 2014. A video encouraging believers to commit to the effort is available at www.reachbeyond.org/manifesto.
"As Christians, we must refuse to fear the darkness, refuse to watch others suffer and refuse to stand idly by as people enter eternity without Christ," said Wayne Pederson, president and CEO of Reach Beyond. "The goal of this campaign is to reaffirm what Christ has called us to do and reinforce that with the tangible support for our brothers and sisters in the most unreached areas of the globe. By God's grace, we can bring God's message of love to these people."
Reach Beyond's "I Refuse" campaign and manifesto are underscored by decades of work around the globe that is charted in the ministry's new book. Through its media and healthcare ministries, Reach Beyond is active in more than 100 countries, where thousands have met Christ and have been trained to communicate the gospel in their spheres of influence.
"The words you read in this book are just like yesterday and all about tomorrow," said Leith Anderson, president of the National Association of Evangelicals. "Continuing the creativity started at HCJB in 1931, this is a bold new venture of creativity into the 21st century. It is doing whatever needs to be done to 'reach beyond' old methods and become effective in our new generation."
In addition to sharing the ministry's story leading up to the launch of the manifesto and how it was developed, "Reach Beyond: Comfort, Courage and the Cause of Christ" also provides guidance and perspective on answering God's call. It charges Christians to earnestly seek God's will and call, studiously read God's word, actively listen for God's voice, open their eyes and see the world and allow God to break their hearts.
"Many of us, like the first disciples, had no idea what we were getting into when we accepted the call to follow Jesus," said Pederson. "We believe this campaign and new book will inspire Christians who are struggling with discovering their calling, responding to God's call or meeting opposition every step of the way in pursuance of their call."
To participate in the "I Refuse" campaign by signing the Reach Beyond Manifesto and receive a free download of "Reach Beyond: Comfort, Courage and the Cause of Christ," visit www.reachbeyond.org/manifesto.
For 82 years the passion of Reach Beyond (formerly HCJB Global) (www.reachbeyond.org) has been to make disciples of Christ. Using mass media, healthcare and education and working with partners around the world, Reach Beyond has ministries in more than 100 countries. The gospel is aired in more than 120 languages and dialects. Thousands of healthcare patients are meeting Jesus. Local believers are being trained as missionaries, pastors, broadcasters and healthcare providers.
To schedule an interview with Wayne Pederson, please contact Steve Johnson at sjohnson@reachbeyond.org.