We are the most effective way to get your press release into the hands of reporters and news producers. Check out our client list.

Slumdog Meets The O.C. in 'Not Today,' Human Trafficking Drama in Theaters April 12

Contact: Michael Conrad, 214-616-0320, Michael@Lovell-Fairchild.com

MEDIA ADVISORY, April 11, 2013 /Christian Newswire/ -- WHAT: NOT TODAY, a gripping film that puts a human face on the worldwide problem of human trafficking, opens in theaters Friday, April 12. In the inspiring film, a spoiled young American college student personally encounters trafficking of children among India's "untouchables" and is forever changed.

NOT TODAY is produced by Friends Media, an arm of Friends Church of Yorba Linda, Calif. It features rising star Cody Longo (Hollywood Heights, Fame, Make It or Break It) John Schneider (OCTOBER BABY, Smallville, The Dukes of Hazzard), Shari Rigby (OCTOBER BABY, The Bold and the Beautiful), Cassie Scerbo (Make It or Break It, Hot in Cleveland) and Walid Amini (Veep, NCIS).

Premieres in theaters across the country Friday, April 12

Film Echoes Real Need

  • Some estimates place the worldwide number of people in forced labor including sexual exploitation as a result of trafficking at 27 million. SOURCE: U.N. Global Initiative to Fight Human Trafficking
  • Profits from all trafficked forced labor: estimated $31.6 billion/year. SOURCE: U.N. Global Initiative to Fight Human Trafficking

India's Dalit population is among the world’s most vulnerable to the global industry in human abuse:

  • More than 1.2 million children in India are trapped in human trafficking as child prostitutes. SOURCE: National Underground Railroad Freedom Center India Conference

Living as large as any 20-year-old could dream, Caden Welles' expectations of a never-ending party in India crash hard -- but not as hard as his conscience when he refuses to help a starving man and his little girl.

Attempting to right his wrong, Caden's eyes are forced open to a world few Americans know exists: the thriving human-trafficking trade. Spurred by a true purpose, an unlikely friendship and the prayers of his mother and girlfriend, Caden leads an unlikely search for the girl.

NOT TODAY is a powerful reminder that change is possible if we’re willing to open our eyes . . . today.

A CHURCH TAKES ACTION: Using education to lift Dalit lives and prospects, Friends Church has committed $20 million to build 200 of 1,000 proposed schools for Dalit children in the coming decade. Friends already has funded more than 40 of the current 107 schools. Profits the church receives from NOT TODAY go toward building schools and freeing children.

NOT TODAY premieres in major cities across the nation April 12 and in markets where trafficking is a big issue either because it’s a problem there or anti-trafficking advocacy groups are headquartered in the region.

For more information, visit: NotTodaytheMovie.com

For interviews, contact: Michael Conrad Michael@Lovell-Fairchild.com 214-616-0320

And visit Lovell-Fairchild.com for:

  • NOT TODAY Fact Sheet
  • NOT TODAY Synopsis
  • NOT TODAY Cast and Crew Bios
  • Friends Church Fact Sheet
  • Dalit and Human Trafficking Backgrounder
  • Global Freedom Fact Sheet
  • Remarks from Dr. Jospeh D'souza, head of Dalit Freedom Network