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Thomas Nelson Launches Max Lucado's Fearless with Unprecedented Social Media Campaign

Contact: Jana Muntsinger, 281-251-0480

NASHVILLE, Aug. 13 /Christian Newswire/ -- Thomas Nelson, Inc. announced today the launch of a multi-faceted social media campaign to coincide with the release of Max Lucado's new book, Fearless: Imagine Your Life Without Fear. The company is utilizing the influence of its online 'friends' and "followers" to help spread the world about this important release.

On Monday, August 10 at 10 a.m., Michael Hyatt kicked off the campaign on his blog, http://michaelhyatt.com/, with a video book review and a unique offer. He offered the first chapter of Fearless for anyone to download or share. Hyatt gave the first hundred to comment a free copy of the book and provided a thousand copies to bloggers through Thomas Nelson's Book Review Bloggers program. Thousands rushed to michaelhyatt.com to try to claim a copy of Fearless, creating an overload that crashed the site's server three times. By the end of that day, Thomas Nelson had given away more than twelve hundred copies of Fearless in total.

Commented Michael Hyatt: "Since the initial development of Fearless, both retailers and customers have noticed an exciting buzz around the book because it's message is both timely and relevant. When we decided to giveaway copies, I assumed we would get a lot of interest. But even I was caught off-guard by the surge of traffic that overwhelmed my blog's server. I hope this is a sign of things to come for Fearless."

On Friday, August 14, exclusive video of Max Lucado's "Fearless Town Hall" will be available at the website for the Fearless campaign, http://thefearlesstimes.com/ and http://townhall.maxlucado.com/. Lucado answered profound questions from live audience members, questions related to fear of job loss, fear of losing God's love, fear for loved ones, and other relatable issues. Excerpts from the video town hall, plus chapter excerpts from Fearless, are available for download at http://thefearlesstimes.com/ and can be linked to Facebook, Twitter and MySpace.

Max Lucado has more than 65 million books in print and a publishing career that has spanned nearly 25 years. His books have been on many national bestseller lists including The New York Times, Publishers Weekly, CBA, ECPA, and USA Today. Max and his wife Denalyn live in San Antonio, Texas, where he is Minister of Writing and Preaching at Oak Hills Church.