Recording Promoter Looks Forward, Upward, Onward and Inward -- Keeping the faith has always been the focus for this Marketing Executive -- Inspiration plus Devotion equals Michael Soward
Contact: Michael Soward, 917-509-4978, mdsoward@aol.com
NEW YORK, April 17 /Christian Newswire/ -- Mariah Carey, Patti LaBelle, Lou Rawls, Oleta Adams, and Kirk Franklin Some famous names? Absolutely. Michael Soward? Maybe not a household name, but an imperative name in an industry where dollars are the only thing that ultimately makes sense... the recording industry. From Madison Avenue to Main Street, Soward has proven his mettle over the past two decades as a record promoter, capturing an audience and sales where many people would fear to go, the Gospel Music industry!
Michael Soward is the founder and President of Exclusive Marketing Services, a New York, NY based record promotion and marketing company dedicated to defining and executing excellence in promoting new projects and finding new approaches in reaching market share and increasing musical opportunities for his clients.
As a maverick and visionary in marketing and promotions, Michael Soward has been called on to launch record labels from coast to coast. His skills and talents are recognized throughout the industry as exemplary. As a writer, networker, and campaign director for some of the most successful Gospel recording in the history of music charting, Michael Soward had led Public Relations campaigns and initiatives unequaled. Whether he has been called on to rescue an ongoing campaign, or he has been called on to create a new campaign, Michael Soward takes every challenge seriously.
Michael Soward relates a story early on in his calling as a promoter: "As long as I can remember, I've always had a burning desire and love for the Record Industry. When kids were outside playing, I would be in the house reading album covers, trying to remember the names of key players, writers, producers, and artists in the industry.
"Early on in my music career, I quickly learned if I were to survive for any length of time, I would have to be endowed with a supernatural level of persistence! August 1994 would be the month and year that changed my life forever! I was blessed to meet a superstar in his own right, The Rev. Jessy Dixon, Gospel Music Industry veteran, and a National and International Songwriter/Singer."
"The Reverend Dixon entrusted me with a product on CD that was just released on his label Ambassador Music, based in Chicago, Entitled: 'We Give You Praise.'
"With a mere $200.00 and a daybed which I used to sleep on between hammering the phones" Soward continued, "and mailing out the initial stock of 90 CD's to key movers and shakers nationwide, the featured song entitled: 'I Am Redeemed' began to catch fire! The CD--Rev. Jessy Dixon Presents: The Chicago Community Choir Entitled: 'We Give You Praise' peaked at number 6 on Billboards Top 40 Gospel Charts. I was clearly stunned and excited! The major labels had been challenged! Persistence had rewarded me in a very big way! And I knew I had found my calling!"
There is an old-fashioned philosophy behind Michael's work ethic and success -- personal attention. Labels are kept abreast with these key tools: National weekly tracking reports; Weekly Conference calls; with all key players online, Immediate reports E-mailed- for hot breakouts, followed by phoners to the key Record Label representatives. Lastly, and most importantly, persistence.
Having focus is an asset for any executive, but having vision is something Michael Soward has been gifted with. Instead of seeing obstacles in his path, he sees possibilities. Instead of seeing trends, he's creating them. Instead of following a path, he follows his heart. His results have been extraordinary, his believe in himself and his process of doing business is affirmed.
Michael Soward has served as Vice President National Promotions for Redemption Records, as well as serving as Manager of Promotion and Sales for Harmony Records, a division of Sony Records, New York.
An accomplished musician himself, Michael Soward was the Musical Director/Assistant Pastor for the Power of Love Ministries in Los Angeles, CA; and recorded his own album entitled "Real Love."
To contact Michael, call him at 917-509-4978 or e-mail him at mdsoward@aol.com.
